The research is divided into 9 Work Packages (WP):

WP1 Behaviors &barriers Qualitativeanalysis 5 countries Impact of behaviors& barriers WP2 Laboratorystudies Ef fect of behavior in risk - web-based survery 10 countries, modelling and calculating risk WP3 Design, tools& technologies WP4 Communicationwith consumers WP5 Education ofteenagers WP6 Policymodels WP7 Implementation anddissemination WP8 Projectmanagement WP9

Overall project leader: Solveig Langsrud, Nofima


Aim: Collection of data on safe and unsafe consumer food hygiene behavior and barriers to development of safe behavior in European countries.

Leader: Silje Elisabeth Skuland, OsloMet/SIFO

The WP1 team has carried out an analysis of how food is handled in everyday life in five European countries: France, Norway, Portugal, Romania, and the UK. The aim was to investigate whether and to what extent food is handled in safe and unsafe ways from retail to fork in 75 European households. The study addressed consumers’ practices involving handling of food across five stages – food procurement, transportation, storage, and cooking. All these stages involve socially shared activities carried out in the everyday life of European consumers. A Risk Behaviour Map was constructed where observed practices registered for each step and household were linked to an expert opinion on how the practices could increase or decrease the risk of becoming ill.

Learn more about progress in WP1


Campden: Phil Vosey
Designit: Kirstin Schanche
G-ESA: Isabelle Maître
INRA: Pierrine Didier, Christophe Nguyen-The
KEELE: Mike Foden, Lydia Martens
NFCSO: Barbara Knyazoviczki, Tekla Izsó, Gyula Kasza, Zsanett Nagy, Nóra Dienes, Virág Englert. Petra Mikulka, Zsuzsanna Lancz, Dr. Sréterné, Annamária Dorkó
NOFIMA: Trond Møretrø, Therese Hagtvedt, Solveig Langsrud, Janina Berg, Maria Støle
OSLOMET/SIFO: Helene Maria Fiane Teigen, Thea Grav Rosenberg
UCP/ICS: Joana Feio, Mónica Truninger, Rui Maia, Maria João Cardoso, Paula Teixeira, Vânia Ferreira
UGAL:Corina Neagu, Loredana Dumitraşcu, Daniela Borda, Răzvan Dinică, Valerica Celmare, Anca Nicolau


Aim: Collection of data on how consumer behavior affects reduction, survival, and growth of the five most common foodborne pathogens in Europe (Campylobacter, Toxoplasma, Salmonella, Norovirus and Listeria)

Leader: Paula Teixeira UCP/ICS

The impact of consumer behaviour on microbial reductions, growth and survival for each step-in food handling behaviour have been determined based on the Risk Behaviour Map generated in WP1. The Risk Behavior Map covers all steps which involve consumer food handling from retail to consumption. WP2 involves both literature review and experimental work to compile a comprehensive dossier of scientific data to enable development of new strategies to help consumers mitigate foodborne infection risks. Experimental work has also been carried out as necessary to address knowledge gaps.

Learn more about progress in WP2


ICETA/INSA: Claudia Marques, Susana de Sousa, António Castro, José M. Correia da Costa
NOFIMA: Solveig Langsrud, Trond Møretrø
UCP: Vânia Ferreira, Ângela Alves, Maria João Cardoso, Rui Magalhães, Rui Maia, Conceição Hogg, Margarida Silva
UCPCH: Susanne Knøchel, Line Nielsen
UGAL: Corina Neagu, Octavian Augustin Mihalache, Florentina Bucur, Loredana Dumitraşcu, Daniela Borda, Iulia Bleoancă, Anca Nicolau
Unielver: Katherine Thompson, Andrew Jamieson
VOSE: Stijn Vanden Bossche, David Vose


Aim: Collection of data on consumer behaviour and barriers for change on the population level and estimate associated risks.

Leader: Joachim Scholderer, UZH

WP3 has developed methods for quantitative microbial risk assessment that allow estimation of the infection risk reduction produced by different food hygiene interventions. The infection risk reduction estimates were obtained by combining data from the 10-country SafeConsume Household Survey, In-depth household survey (WP1), growth curve estimates, behavioral data, data on how this behavior affect foodborne hazards, and other relevant data sources.

Learn more about progress in WP3.


NFCSO: Gyula Kasza, Tekla Izsó, Annamária Dorkó
NOFIMA: Valérie Almli, Solveig Langsrud, Trond Møretrø, Nina Jeanette Veflen, Øydis Ueland
UGAL: Daniela Borda, Loredana Dumitraşcu, Octavian Augustin Mihalache, Anca Nicolau
VOSE: David Vose


Aim: Translation of the Risk Behavior Map into opportunities for different actors. Furthermore, new tools, technologies, and products for mitigation of foodborne infection risks are designed, developed and evaluated.

Leader: Bob Crawford, CTEC

An Opportunity Map has been produced which summarises opportunities for intervention in domestic food handling, grouped in 21 areas. The Opportunity Map is based on the Risk Behaviour map developed in WP1, and data from WP 2 and 3. Functional Specifications and Design Concepts required to address these opportunities have also been considered. 11 concepts have been selected for which technical prototypes are now being developed.

Learn more about progress in WP4.


ACPA: Mihai Panait, Alexandru Firulescu
Arçelik: Aylin Met, Vasi Kadir Ertiş, Aydın Celik, Cihan Kaan Coşkun, Cafer Ozyurd
Designit: Thomas Nordeng, Michelle Cole, Shubham Mehra, Johan Bohman, Siri Josefine Yran, Kristin Schanche, Anders Gloslie, Sebastian Reed, Øyvind Nordhagen, Tina Slåttedal Jacobsen, Bente Eikholt, Mari Eline Raste Amundsen, Francesco Volpi, Nima Shahinian, Agnete Enga, Siqi Chen
IKEA: Kevin Verheyen
Nofima: Antje Gonera, Solveig Langsrud, Trond Møretrø, Øydis Ueland
UB: Rosa M Pinto, Susana Guix, Albert Bosch
UCP: Paula Teixeira
UGAL: Anca Nicolau, Daniela Borda
Unilever: Katherine Thompson, Sara Martinez (temporary contractor Oct 2018-Nov 2019), Jerry Winter
Vose Software: David Vose


Aim: Development and testing of new communication strategies

Leader: Nina Jeanette Veflen, Nofima

In the first part of WP5 risk mitigation and communication practises across Europe were investigated and best practises selected to be studied further. A study in Norway, Germany, and UK investigated consumer understanding of food hygiene risks, and whether mythical (non-scientific beliefs) can explain unsafe practices. A food safety myth buster game and a procedure for testing the effect of this intervention on beliefs and intended behaviour have been developed. Testing will be carried out in Norway and UK. WP5 is also planning a risk-based communication strategy which will be tested in 5 European countries to evaluate new food safety tools or procedures developed within SafeConsume.

Learn more about progress in WP5.


Gyula Kasza, Kriszta Ágnes Temesváry, Tekla Izsó
NOFIMA: Nina Jeanette Veflen, Øydis Ueland, Solveig Langsrud
UZH: Joachim Scholderer


Aim: Development and testing of new educational tools

Leader: Rosie Allison, DH PHE

A study has been carried out in England, France, Hungary, and Portugal to identify needs for educational tools on food hygiene and safety, aligned to behavioural theory.

WP6 have developed eight educational resources to teach teenagers (11-14 years and 15-18 years) about food hygiene and food safety. Four teacher training modules have also been developed to support educators aimed at boosting knowledge and confidence in teaching about aspects of food hygiene, nutrition food labels etc. An online recip-e-book containing food hygiene instructions and recipes from Denmark, England, France, Greece, Hungary, Portugal, and Spain have been produced.

Learn more about progress in WP6.


DH PHE: Alicia Demirjian, Rowshonara Syeda, Catherine Hayes, Charlotte Eley
NFCSO: Gyula Kasza, Eszter Csenki, Atilla Kunszabó, Tekla Izsó, Eszter Doma, Dávid Szakos


Aim: Development of policy models and infection risk communication models for use by food safety authorities, non-governmental organisations and other actors involved in risk assessment, risk management, and risk communication in the European food safety system.

Leader: Gyula Kasza, NFCSO

WP7 has conducted two online surveys. The first survey aimed to map the functions, responsibilities, resources, cooperation networks and communication practices of food safety authorities across Europe. The second survey focused on the role of non-authority actors in food safety risk communication, investigating co-operation practices between NGOs and official organizations.

Learn more about progress in WP7.


ACPA: Mihai Panait, Alexandru Firulescu, George Iordoc
BfR: Teresa Mylord, Emilia Böhm
DH PHE: Alicia Demirjian, Catherine Hayes, Charlotte Eley
NFCSO: Enikő Pósa, Eszter Doma, Eszter Csenki, Atilla Kunszabó, Dávid Szakos, Tekla Izsó, Ákos Jozwiak, Erika Országh
RBH: Lars Münter
UZH: Joachim Scholderer, Gajen Sivajothi


Aim: Dissemination and implementation of project's results.

Leader: Anca Nicolau, UGAL

Ensure effective transfer of research and other outputs to the stakeholders and implementation of materials and strategies developed in this project. This is being achieved through the SafeConsume website, peer review publications, conference presentations, learning forums, YouTube, a variety of new channels and social media channels.

Learn more about progress in WP8.


ACPA: Mihai Panait, Alexandru Firulescu, George Iordoc
Arçelik: Aylin Met
BfR: Teresa Mylord, Dino Trescher
ESDY: Dimitra Gennimata
IFH: Lisa Ackerley, Sally Bloomfield
INRA: Christophe Nguyen-The, Albert Bosh
NFCSO: Gyula Kasza, Tekla Izso, Eszter Csenki, Brigitta Dezamics, Katalin Frecsákné Csáki
NOFIMA:Solveig Langsrud, Øydis Ueland, Wenche Aale Hægermark
PHE: Charlotte Eley, Catherine Hayes, Alicia Demirjian, Rowshonara Syeda
RBH: Lars Münter
UCP: Paula Teixeira
UGAL: Daniela Borda, Anca Nicolau


Aim: Assurance of project management.

Leader: Solveig Langsrud, Nofima


CTEC: Bob Crawford
NFCSO: Gyula Kasza
NOFIMA: Anne Risbråthe, Stine Thøring, Nina Jeanette Veflen, Antje Gonera
PHE: Alicia Demirjian
SIFO: Silje Elisabeth Skuland
UCP: Paula Teixeira
UGAL: Anca Nicolau
UZH: Joachim Scholderer