The objective of SafeConsume is to reduce health burden from foodborne illnesses.
- 23 million cases of illness
- 5000 deaths
in Europe every year are caused by bacteria, parasites, toxins and allergens in food.
Estimates from WHO
SafeConsume is built on the hypothesis that consumer behaviour is both a core problem and solution
SafeConsume will target the top five foodborne hazards in Europe
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Non-authority initiatives and best practices related to Food Safety Risk Communication
In this summary of the report of non- authority initiatives and best practices, you find the main results for two surveys aim...
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Social Norms May Increase Consumption of Risky Food
Who can make you eat pink hamburgers or uncooked chicken? Your future parents-in-law, research shows.
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The People Behind e-Bug
Interview with Rowshonara Syeda