The objective of SafeConsume is to reduce health burden from foodborne illnesses.

  • 23 million cases of illness
  • 5000 deaths

in Europe every year are caused by bacteria, parasites, toxins and allergens in food.

Estimates from WHO

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SafeConsume is built on the hypothesis that consumer behaviour is both a core problem and solution

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SafeConsume will target the top five foodborne hazards in Europe